As part of the campaign preparation, the Managing Director of the National Roads Authority, Mr. Ousman Sanyang and the Managing Director of Hot Ink Media Advertising and Communications Mr. Bankie Grey Johnson are currently live at QTV’s “This Morning programme.”
The campaign was launched by the National Roads Authority (NRA) in collaboration with the Ministry of Transport Works and Infrastructure (MOTWI) together with key stakeholders including the OIC Secretariat, the Police, the General Transport Union and the National Roads Safety Committee.
Hot Ink Media Advertising and Communications is the Consultant for the Road Safety Awareness Campaign.